07-12-2007
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Sony Computer Entertainment America on Wednesday unveiled a slimmer version of its PlayStation Portable at the E3 Media and Business Summit, with a new feature that allows video to be ported to bigger screens.
Also making news at E3 was Nintendo, which pledged to compete with traditional entertainment outlets for consumer leisure time.
Kaz Hirai, president and group CEO of global entertainment at Sony, unveiled the enhanced PSP model at a soundstage at the corporation's Culver City complex. Available in September in North America, Europe and Japan, the new PSP is 33% lighter, 19% slimmer and more efficient with battery power, not to mention quicker-loading games.
"When you have it in your hand, the difference becomes quite clear," Hirai said.
Perhaps the most innovative new feature on the new PSP is a video out port that will migrate video, games and photos for display on larger sets. That enables Universal Media Discs with movies and TV programs to move off the PSP's 4.3-inch LCD screen.
The new PSP also will be packaged in entertainment packs each priced at $199, one with a "Family Guy" UMD and another "Star Wars"-themed pack featuring the game "Star Wars Battlefront: Renegade Squadron" .
The new PSP also will come in different colors.
SCEA president and CEO Jack Tretton credited April's decision to drop the price on PSP to $169 as a key in getting the device off the shelves, reporting a 90% increase in sales since the decrease was instituted. "Our goal this year is to build a strong momentum on our recent price move," said Tretton, projecting Sony will ship 9 million PSPs this year.
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Source: The Hollywood Reporter
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